Moreover, I have noticed that whenever I travel for work or pleasure, Facebook continues to keep track of my location and use it for advertising: a trip to Glacier National Park resulted in an ad for activities in Whitefish, Montana, a trip to Cambridge, MA - in an ad for a business there, and a visit to Herzeliya, Israel - in an ad for a business there.Īs it turns out, and as Facebook explains on its ads page, it is collecting location data based on "where you connect to the Internet" and "where you use your phone," aka your IP address, Wi-Fi, and Bluetooth data. Nevertheless, Facebook showed me ads targeted at "people who live near Santa Monica" (which is where I live) or "people who live or were recently near Los Angeles" (which is where I work). She didn't upload photos, tag herself at certain locations, or check in, nor does she allow WhatsApp, Instagram, and Facebook Messenger to access her location. Korolova noticed that Facebook was continuing to provide location-based ads even after she disabled Location History, turned off the location services option for Facebook on her iOS devices, and removed her city from her profile. Privacy controls such as Off-Facebook Activity and Apple’s ATT can help, but remember these don’t stop Facebook from collecting your data.If you've noticed Facebook continuing to deliver location-based ads even with all location services disabled, you're not alone, and that's because Facebook continues to use data like your IP address to determine your location for ad delivery purposes.įacebook's lack of an option to disable location tracking for ad targeting was highlighted in a Medium post shared today by Aleksandra Korolova, assistant professor of Computer Science at USC. So to sum up-no, Facebook isn’t listening to your conversations but it doesn’t need to. You could even use a secondary email address to make online purchases, he advises. Moore advises users to limit the amount of data being handed over-for example using the Off-Facebook Activity tool and iPhone App Tracking Transparency (ATT) setting. It is used as part of a massive algorithm honed in on each and every user to profit from via analysing our movements and purchases.” “With data being the preferred currency of current times, it is no wonder personal information is so sought after. “The amount of data Facebook and the others have on us is absurd,” says Jake Moore, cybersecurity specialist at ESET. All this data is used to feed the social network’s massive data machine. It has your date of birth if you’ve entered it-or it can guess your age-it has your preferences, and it knows who you have interacted with and when. Facebook still collects data without trackingĮven without the tracking across other sites and apps, Facebook of course collects your data. This doesn’t stop you from seeing ads, they will just be less targeted. Once you’ve got over the length of the list of companies that you have interacted with, you can Manage your Off-Facebook Activity, and Clear History, so your activity history will be disconnected from your account. This basically means that data such as your purchases will be sent back to Facebook so it can serve you with an ad offering, for example, money off your next purchase from a site you have already interacted with. You can find your Off-Facebook Activity by going to your Account in the top right hand corner of your browser then Settings > Your Facebook Information and scroll down to Off-Facebook Activity.įacebook describes this setting as “a summary of activity that businesses and organizations share with us about your interactions, such as visiting their apps or websites.”
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